Lead Generation, where it all starts.
It doesn’t matter what business you are in from selling windows to legal services, your business will live or die by the people who walk in the door. When I say walk in the door I mean visit your site, call your phone, or buy straight off the page.
Obviously if you are involved in business then you will have products or services to sell.
So you need Prospects
Prospects to buy your services or products and Prospects to join you in business. JV partners ( joint venture) to partner with you in enterprise.
Up until fairly recently the way you went about finding these prospects was through advertising in the following ways:-
- Magazines
- Newspapers
- Television
- Radio
- Trade Publications
- Flyers
- Billboards
- Tradefairs or Exhibitions
- Word of Mouth
- Recommendations
- Telephone Canvassing ( Telemarketing)
- Foot Canvassing
All these methods of traditional advertising are still very much in operation today. S0 what?
Well here’s the best bit, technology has arrived that Will change the way you prospect for business FOREVER!
