Ok so here is the secret sauce. Firstly your going to attract more people using honey rather than vinegar!
This is going to be difficult as I must assume you have not read Brad’s awesome book Attraction Marketing Blueprint. If you don’t have a copy or you haven’t spotted it yet on this site then grab it here while you can ( this has to come down soon). Brad suggests that you can ‘attract’ your ideal prospect, your ideal client, your ideal partner. Let’s examine this just for a moment..
I am a local business, and for this example I am looking to find customers for my ‘Moon Cookie’ business. Suspend your belief for the moment 
and understand this could be ANY business you can imagine. Who doesn’t want customers, leads or Prospects?
That’s right everyone needs buyers of their products & services. Today the Internet is where the potential clients/ customers hang out. They are all over Facebook, Youtube or Google looking for information to solve a problem. You could have the very service they are looking for! YOU could have the perfect solution however…..they cant find YOU!
Our potential customer comes to Google ( insert favourite search engine ), types what they are looking for and Bingo Google spits out a list of 10 blue links. If you are not one of these links then your not in with a shout. The days of trawling through the Yellow Pages are over ( Sorry Mr Yellow Pages Sir ).
Now luckily for me I spent a few hours building a small site targeting our potential customers search term and with some diligent work I am ranking in the first ten results. Now not only do I have a shot at the title but I also GIVE AWAY some free stuff just for visiting my site. ‘Hey’ my potential customer thinks, ‘this guy seems to be the Genuine Article’.
The Free Line
Now how much stuff you decide to give away is down to you, free training, free downloads, free consulting, free reports. The free line as we call it is constantly moving however it will depend on your market and of course on your competition.
The Bottom Line
Delivering on a promise ( that’s delivering on what you promised in the headline ) is all part of the service you are giving BEFORE a financial transaction is ever made. Your banking goodwill my friend and that’s difficult to put a value on. This for certain elevates YOU over your competition, and when it comes to doing business, goodwill goes a long way!.
Mark