Success leaves clues….
The reason Google is so powerful with a market cap of 131 Billion dollars and 65% of the search market is because……..
It works!
John and Jane Smith (J&J) go to Google when they have a question. Lets not complicate this any more than necessary…..
- J&J fancy a cruise
- They go to Google
- They Search… “cruise”
- And before they tap the enter key Blam…
What you don’t need, are fancy schmantzy smartypant’s systems or products to tell you how this thing works…
Google’s beauty is in it’s simplicity!
You don’t an ‘Agency’ selling you into their super, elite, platinum, pro, plus, nuclear powered advertising platform….for only ($xxxx.xx per month)
Here is what you DO Need.
- Something to sell
- Somebody to buy
- AND something that connects the two
Told you it was simple…
Here is where Your Customers Are
John and Jane Smith are either on Facebook playing farmville or they are on Google looking for Solutions.
( or they are on Google looking up ‘how to play farmville’ ….lol)
Im giving you ‘gold’ here peeps….
The [Commercial Intent]1 behind a Google search is so much more powerful than an interruption ad on Facebook….
C’mon you don’t go to Facebook when your looking for the best deal on a new tyre… do you?
Forget SEO….
For those of you who have just spat the contents of your lunch all over your computer screen… bare with me.
( that would doubly apply if your an SEO professional and your reading this… lol)
Before you spend another penny, let’s connect the dots.
Connect the dots
- John and Jane
- Search
- Ad
- Offer
- Sale
Looks simple right? but until you learn how to connect these dots why would you pay OR spend your valuable time attempting SEO?
(the only reason I can come up with is your trying to build some authority before you start your advertising in earnest!)
The Best Dollar You Can Spend
The best value for your marketing dollars is going to be spent testing your offers.
A small, laser focused, Adwords campaign, will save you a fortune.
In as little as 15 minutes you can have YOUR ad appearing for whatever term you like and be sending John and Jane to your offer(s).
Hell you can even have different offers and test which one converts best….
Start here… The Backbone Project
Pretty soon you will have an offer that works. You will have the magic adwords number and this one number alone puts you in the [club]2
Once you know this number your ready for action….
Mark
