Theres more to a Web site than just building it and ‘hoping’ people will arrive and buy your services. That’s why I created this service.
Here is what you get:-
- Custom Wordpress installation.
- A custom high resolution logo.
- A custom banner for your Web site.
- Full Social Media integration…a Symphony of Four Parts Facebook, Twitter, Youtube and a Blog.
- A Facebook page and like box integrated into your site.
- A twitter channel with custom background.
- A youtube channel with custom background.
- Your own blog fully ‘spiced’ up with the right plugins to make it SHINE
- Posterous Leverage - You Dont need to know what it is… until you see what it can do!
- A custom branded intro video for all your ‘future’ presentations.
- Your first Video ‘Done For You’ uploaded and ready to go.
- A twitter box integrated into your home page.
- A custom ‘Lead Magnet’ 20 page pdf written about your chosen topic.
- A branded e-book or cd/dvd graphic to ‘giveaway’ to your subscribers.
- A custom contact form for receiving messages from visitors
- 12 months top quality hosting.
- Domain name registration.
- 12 months support.
- 1 hour initial business consultation ( via skype )
- 6 further 30 minute consultation’s to be taken inside the first six months.
Don’t laugh…
Ok this isn’t war, but in todays world you have to be ‘better’ than your competition. Things are tighter and people are savvy…
They have seen the price comparison sites, they have compared the market (lol) and they are choosing based on the value you offer.
So here is a hint…
Your perfect customers are not the ones who are looking for the cheapest price, your perfect customers are the ones who are willing to pay more for better value!
Now is the time to give them what they want, and separate your company, your business from…..the rest!
The Race To The Bottom
In fact you dont want those cheapskate customers, at all! Lets compete on value not price!
They will drain your essence, leave you feeling burned out and you did it all for the very lowest price. That my friends is soul destroying!
If your reading this and thinking I would take ANY business right now then you need this service more than anybody else.
The RACE to the bottom is very real and companies competing on price will inevitably fight for tiny scraps of profit. It’s not uncommon for the biggest companies to sell things at a loss to keep cashflow incheck. This is not a fight you want to get into.
It means more work, longer hours…. for less profits and more pain!…. who wants that?
This is NOT about ‘Magic Buttons’, ‘Special Software’ and or ‘Dodgy Systems’ designed to manipulate the system. For those who have watched the BackBone Videos you will know that Google is your friend and keeps you on the right track.
But Google has a REAL Issue!
The Google search engine is buggered!
Yep that’s the official term im using which Google has sort of admitted with it’s roll out of Panda ( Google Farmer). Google has done an awesome job for the last ten years or so, but sooner or later it’s ‘automated’ ‘SUPER ALGORITHM’s’ were bound to croak under the weight of trillions of pages.
The answer was to use a MANUAL update, yes i said a manual update, to filter out all the poor, low quality sites and pages that currently litter the Internet. Google had to change the way it ranks sites…including yours!
The Answer is in REAL people voting with real content…..
The ‘Urs Quake’
Facebook sort of changed everything when they introduced the ‘Like’ button. That small insignificant button changed EVERYTHING.
For the first time ‘real’ people ( for the most part ) clicked the like button and the ‘Social Graph’ was born.
You dont have to be a rocket scientist to see the power in real people ‘voting’ with their real profile’s on anything and everything posted up to the Social giant that is Facebook. Google was justifiably shaking in their pretty substantial boots.
Google came back with ‘The Urs Quake’… a report made by top Google executive Mr Urs explaining how Google had to create a Social Graph of their own. These powerful indicators of likes and interests were more valuable than their croaking algorithm.
The ‘AUTHOR RANK’ solution.
If your not creating content and ‘folding’ it into your own social graph, your Web site will fall into oblivion. Yes have a Web site, but it”s becoming a pre-requisite to ensure your ‘engaged’ with the market your serving.
Forget the teams of workers in the Philippines, steadily manufacturing backlinks and artificially inflating your competitors results. The time is upon us all, to get down to the business of creating value to your potential market.
It starts with a great product and or service, and ends with a testimonial from a happy customer, tweeting, liking and sharing their experience with their friends on Facebook Twitter and Youtube…. this will get you more love than a bazzillion crappy links some poor saps in Manila are sweating to create.
Doing It Yourself…
Its a complicated business….
SEO
Blogs
Video, Forum, Article and Email Marketing
PPC, Adwords, Yahoo, MSN, Bing and Facebook
Conversion Tracking
Analytics
AutoResponders
Hosting
SERPS
Sales Funnels
The list goes on and on…..
Its a daunting task and probably why so many ‘outsource’ the task to a ‘trusted’ agency… however I’m not convinced that these so called agency’s really deliver on their promise. (and for what they charge…it’s pretty shocking!)
If your finding yourself sat up until the wee hours of the morning, wife and family tucked up, nice and toastie in bed, while your sat ripping your hair out wondering how you can put all this together….then I’m ready to step up and show YOU the light.
The Four Step Plan
Market Research, Traffic, Conversion and Product
Before we even set pen to paper you need a plan of attack… are you looking to generate leads or sales?… phone calls? or form submits?
Who is your competition? What are ‘they’ doing and how do you crush them ( lol ). It’s nice to be friendly but ‘business is business’ as they say.
Before we start building your site we take a detailed look at your market. Keyword research, competition, what they are doing online and create a ‘masterplan’ to come in and sweep up.
Most business owners have a ‘website’… what they dont have is a system. The vast majority of business Web Sites are little more than a online calling card, something to put at the bottom of their business card.
If that’s all you require, this is not for you! I saw an add on the local TV ( i wont mention the name ) where you can ‘create’ your own Web site using point and click… if that sounds great then I suggest you rush over their and get clicking.
Killer Websites are NOT built using those systems!
Who and where are your customers? Are they on facebook are they in forums? We call it traffic, that’s a steady flow of visitors arriving at your content and checking out your offers and services.
Dont get caught out here!
If your building a ‘magnificent’ site but nobody knows or visits it, then you may as well pack up and go home.
Once we have found where your target market are hanging out it’s time to get them to your offers. And forget going after ‘everybody’. Laser targeted and focussed traffic converts much better than high volume poor quality traffic.
Thats why im definitely an advocate for PPC and using Google adwords to test, test and test again. If you know what your doing Google will tell you pretty quickly which searches are a match for your offers…. It amazes me how many business owners fall down here.
The Conversion Engine
Here is where the rubber meets the road!
Spending time matching your ads and marketing materials to laser focused and super relevant offers ( pages) is where the conversion magic happens. Let the numbers do the talking here….. it’s called the Conversion Rate.
If your spending X at the front end of the business ( clicks ) and your getting Y in sales ( conversions ) you now have a simple ratio..
X-Y = Z where Z is a number you can base decisions on.
If it’s a positive number and its less than the cost of delivery… yippeee your in business.
If it’s a negative number all is not lost…. lets examine how we can improve conversion…. numbers dont lie!
If your generating leads you now know how much it’s costing you to generate a lead…
With a few simple tools that Google provides you can drill down and find EXACTLY which search terms are generating the conversions. Isnt that a good thing to know?
Here you can go out and start your SEO campaign…using terms already proved to convert from your Google Adwords Strategy!!!
Deadly Honesty
Im deadly honest when I tell you… if your in a competitive market your going to struggle to get on the first page of Google, period!. That is unless your prepared to pay for clicks using Google Adwords. (Dont worry I have a solution to that as well… check out my BackBone project for some great training on Google Adwords.)
If your prepared to consistently create high quality content over a very long period of time, dictated by the severity and strength of your competition, then fill your boots. Your rankings when they eventually come along will be well earned, but lets hope Google doesn’t decide to change it’s algorithm…….again!
If your ready to get the foundations in place…. you can call or contact me here
If your ready to get the Magic happening for yourself and your sick of all the hype over prices B/S that’s doing the rounds then here is the next steps:-